Broad Market Credibility Acquisitions
June 27th, 2010 | 
Author: In today’s modern global world economy, the companies that stand more chances of surviving the fierce competition are those who can reach other countries’ markets worldwide. What’s true of financial services and automotive engineering for example is also true of the electronics manufacturing sector in fields as diverse as semiconductors and interconnect technologies.
Winchester Electronics is one such company that h as considerably strengthened it distribution channels and product range. Based in Connecticut, USA, it has almost 70 years experience in the design and manufacture of a wide variety of PCB, RF, and Power connectors. They are also specialists in value-added electromechanical and cable assemblies to customers in the telecommunications, wireless infrastructure, test, computer, industrial and measurement, and medical equipment sectors.
By acquiring Kings Electronics ,their technology capabilities and product offering has been expanded to include broadcast, high-end military and commercial and military aviation. Acquisitions have helped Winchester Electronics being in a powerful position where the can claim being able to solve any kind of technical interconnect issue within a vast range if applications and sectors. It’s perhaps the acquisition of Kings Electronics that has opened up the Winchester market base into exciting new sectors, especially the broadcast industry. Because of the arrival of High Definition digital technology (HDTV) broadcasters expect a higher degree of reliability and performance from the 75 Ohm products which support the bigger bandwidth and higher frequency that technology brings. Being part of the Winchester brand, King Electronics are privileged with getting better results into the broadcast connector technology without having to spend the vast amount of money they would be forced to spend had they been alone.
Several Winchester sites are qualified to ISO 13485 while all their facilities are qualified to ISO 9001. The way they manage to make the sum of the parts greater than the value of the whole is by combining expertise and establishing the market leadership of separate companies. This is how it becomes feasible for electronics and electrical components manufacturers to be genuinely global and meet customer’s needs using supply chain management techniques that deliver value through high-mix/low-volume manufacturing technologies and practices.
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